Happy Holidays from all of us at MKG!

Russell Wilson jersey gets you priority boarding on Alaska Airlines

Russell Wilson has guided the Seahawks to the NFL’s best record and now he can help you out at the airport. Super smart marketing campaign to build brand loyalty amongst Seattle travelers. 

A New View: The NBA Will Install STATS LLC Cameras in Every Arena in the League

Data changes everything. Here’s a great example of how NBA teams are going to use real-time data to make smarter decisions on the court. This also opens a massive opportunity for sponsorship and broadcast integration. #exciting

bitly blog: Introducing the Bitly Media Map!

bitly:

Last March, Bitly teamed up with Forbes to produce a data visualization which looks at how 15 media properties are being disproportionately consumed online on a state-by-state basis over the month of April. We had various preconceived notions of which state’s residents are more likely to…

Snapchat launches their first direct marketing campaign to promote their new Snapchat Stories feature with a little help from bands like Guards 

Read more on TechCrunch 

Absolutely brilliant spot by Chipotle with a beautiful digital extension. Plus, I  really love how they barely need to mention the brand’s name yet we totally get it. 

Share the “love!” It’s #evianDay and our client evian teamed up with our friends, infamous GIF artists Mr. GIF, to give you an “animated” look at the #USOpen like you’ve never seen before at http://www.evianday.evian.com/
evianday:

Maria Sharapova x evian x Mr. GIF: Emotions

Share the “love!” It’s #evianDay and our client evian teamed up with our friends, infamous GIF artists Mr. GIF, to give you an “animated” look at the #USOpen like you’ve never seen before at http://www.evianday.evian.com/

evianday:

Maria Sharapova x evian x Mr. GIF: Emotions

Absolutely brilliant execution of a pop-up social media command center. Perfect for live sporting events or campaigns. 

No park is safe. Say hello to the Tweeting Seat, an interactive park bench with cameras that shoot your POV as well as another one of you. Goodbye privacy, as if you had any to begin with. 

No park is safe. Say hello to the Tweeting Seat, an interactive park bench with cameras that shoot your POV as well as another one of you. Goodbye privacy, as if you had any to begin with. 

Proof that content is more important now than ever before. Brands that invest in smart, entertaining content will win every time. Case in point, this excellent spot for Carlsberg beer.

El Flicko. A brilliant spot by Doritos. However, they tried to pair with a mobile and Facebook game. Unfortunately, the game didn’t live up to the greatness of Esteban. 

Logic+Emotion: Brands Who Used The Force on Star Wars Day #Maythe4thbewithyou

Great post on the value of having a relevant social media content strategy.

A great example of incentivizing product engagement with meaningful rewards. 

Here’s another smart use of digital + physical marketing. Integrate WiFi into a movie poster and offer exclusive content (trailers, interviews, and the ability to buy tickets at nearby theaters). Genius. 

Clever move here by Microsoft as they inserted a T-Mobile hotspot inside the new issue of Forbes. Yes, this means free WIFI for anyone, anywhere. It won’t get me to use Windows but it definitely serves as a smart marketing approach. 

Clever move here by Microsoft as they inserted a T-Mobile hotspot inside the new issue of Forbes. Yes, this means free WIFI for anyone, anywhere. It won’t get me to use Windows but it definitely serves as a smart marketing approach.