Data changes everything. Here’s a great example of how NBA teams are going to use real-time data to make smarter decisions on the court. This also opens a massive opportunity for sponsorship and broadcast integration. #exciting
Last March, Bitly teamed up with Forbes to produce a data visualization which looks at how 15 media properties are being disproportionately consumed online on a state-by-state basis over the month of April. We had various preconceived notions of which state’s residents are more likely to…
Brands that insert themselves into relevant cultural events is now becoming a norm in marketing. Did you know that May 4th is considered Star Wars Day? These brands did, and they inserted themselves in the conversation by producing content which…
Great post on the value of having a relevant social media content strategy.
Here’s another smart use of digital + physical marketing. Integrate WiFi into a movie poster and offer exclusive content (trailers, interviews, and the ability to buy tickets at nearby theaters). Genius.
Clever move here by Microsoft as they inserted a T-Mobile hotspot inside the new issue of Forbes. Yes, this means free WIFI for anyone, anywhere. It won’t get me to use Windows but it definitely serves as a smart marketing approach.
Here’s some Minority Report for ya… full-color air projections. Unlike holograms, you can touch and and apply motion to what’s being displayed. Definitely next-level cool and definitely something we’d love to play with!