El Flicko. A brilliant spot by Doritos. However, they tried to pair with a mobile and Facebook game. Unfortunately, the game didn’t live up to the greatness of Esteban.
Logic+Emotion: Brands Who Used The Force on Star Wars Day #Maythe4thbewithyou
Brands that insert themselves into relevant cultural events is now becoming a norm in marketing. Did you know that May 4th is considered Star Wars Day? These brands did, and they inserted themselves in the conversation by producing content which…
Great post on the value of having a relevant social media content strategy.
A great example of incentivizing product engagement with meaningful rewards.
Here’s another smart use of digital + physical marketing. Integrate WiFi into a movie poster and offer exclusive content (trailers, interviews, and the ability to buy tickets at nearby theaters). Genius.
Clever move here by Microsoft as they inserted a T-Mobile hotspot inside the new issue of Forbes. Yes, this means free WIFI for anyone, anywhere. It won’t get me to use Windows but it definitely serves as a smart marketing approach.
Watch A Drone Visit College Football To Give Coaches Better Perspective | TechCrunch
I love this! College football coach turns to drone technology to provide better on-field views. Smart strategy, coach!
Here’s some Minority Report for ya… full-color air projections. Unlike holograms, you can touch and and apply motion to what’s being displayed. Definitely next-level cool and definitely something we’d love to play with!
Here’s a clever idea to enhance overall fan experience at music festivals. Real-time printing, live-streaming and social sharing all in one beach ball. Heck, I’m down to throw this around the office.
Drones are now delivering newspapers in France. Welcome to the future. No doubt brands will jump on this.
Say hello to Transparent LCD. Expensive to start but as price comes down, I have a feeling we’ll be seeing a lot more of this and even touch capabilities.
Welcome to the future of car buying. Dodge launched the Dart Registry, which lets you crowdfund a customized vehicle. Though I live in NYC and rely on public transportation, this is incredibly exciting!
Hey super creative people of the world, MKG is looking to hire a full-time Creative Technologist, someone with extensive experience in bringing technology to life at physical events. This role will be based in NYC and work exclusively on MKG’s retained clients in travel, sports and financial services. The right candidate will bring 2 to 5 years’ experience, with the ability to conceive, pitch and manage creative concepts that enable digital technology to enhance live experiences and support client goals. Candidate must demonstrate strong ideation skills around creative uses of technology (we’re looking for someone to speak eloquently about digital technology, be it RFID, custom display screens, Kinect technology or social media integration). Candidate will be client-facing (yes, we trust you) as you’ll wow everyone with your creative ideas, marketing savvy and attention to detail. Bonus points if you come loaded with a strong network of digital vendors and/or coding skills.
If this sounds like you, let’s talk. Please send a cover letter and resume to dbrown at thisismkg dot com, including examples of your work and you must share your favorite digital products of late.
Wow, this is really impressive. Multi-colored lightscape that reacts to people’s movement.
Super impressive interactive campaign capturing people walking by at street-level. Looks to be pulling in a variety of feeds, sensors and widgets.
How an ad agency used a "LinkedIn Bomb" to land a new client.
I love this. Goes to show, if you want something bad enough and get creative, the possibilities are endless. Make it happen.
